Lots of sports, lots of live in-play action Following it all with in-play betting is as simple as picking up your phone.
But with live odds, new markets appear once a match has started and odds can be tracked on plenty of different options. If you had missed the start of the fixture, then you could no longer place a bet on the outcome of that match. Then it would simply be waiting for that match to end. Before, bettors were limited to a far more static form of sports betting which was placing a wager pre-match on an event. Quite simply, live betting has been a game-changer for the industry and it has shifted the whole dynamic of online sports betting.
